How do the old rules of business etquette and codes of behaviour map to our new web2.0 social media reality? Nicholas, in his early thrities, responed quite well to this enquiry and it seemed he found it natural for someone to look him up on LinkedIn prior to a meeting. His colleague Jonathan admitted that he had dropped out of social media but letting his LinkedIn page go and only checked his Facebook every month or so. I suspect that their older colleague might not have found my stalking flattering.

What is research driven design? Asking what YOUR users want from YOUR website or application, at THIS point in time, in their context Designing a site that makes the user feel it is about them, not about your processes or structure Validating that the design resonates with your users Part [...]